Sanex
BRANDING Campaign for the new sanex positioning.
Objectives:
Build/Elevate emotional bond.
Create a distinctive position.
Territory:
“Your skin is powerful.”
Connections forged through skin are vital to our health.
Emotion provoking imagery of real human connections through skin.
Coupled with emotional data to explain the vital health benefits of these skin to skin connections
CAMPAIGN KV
OLV 45”
Tu tiene el poder de conviertir el estrés en calma.
True View 15”
Tu piel tiene el poder de hacerle sentir seguro.
True View 15”
Tu piel tiene el poder de crear un sentimiento de pertenencia.
True View 15”
Tu piel tiene el poder de crear vínculos para toda la vida.
True View 15”
Agency:
Contrapunto bbdo
Creative team:
Creative Direction: Carlos de javier
Creative Direction: Aleix bou
Creative Supervision: Jacint Cabau
Copywriting: Paula Patterson & Tessa Kaye
Art Direction: Cristina Bosch