Sanex zero%

Campaign for the new sanex zero% range launch.

Objectives:

In a category where clean beauty (free from) is becoming more relevant and common (entry point), we need to evolve Zero% to make it even more distinctive by dialling up our skin health expertise and creating a positive emotional connection with people.

Territory:

Our skin and bodies are part of nature’s eco-system, Sanex Zero% respects this natural eco-system starting with your skin, and extending to the world around us.

To explain that by choosing the new Sanex Zero% formula people are choosing skin care products that not only respect their skin, but also the planet, All of the campaign executions will visually match skin and planet in different ways and formats.

Agency:

Contrapunto bbdo

Creative team:

Creative Direction: Carlos de javier

Creative Direction: Aleix bou

Creative Supervision: Jacint Cabau

Copywriting: Paula Patterson & Tessa Kaye

Art Direction: Cristina Bosch & Pat Garcia

production:

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